“Use emotional warfare on anti-vax blogs. Tell emotional stories full of tears and sobbing and unbearable grief and terror, about people in your own family or people you read about, who were sick with or died of terrible diseases. Don’t hold back details about bodily fluids and suchlike: the more gross the better. This stuff has a way of infiltrating the minds of readers and subtly influencing their decisions, in a manner similar to advertising.”

“Go in there and ‘agree with them’ and then say things that appear thoroughly delusional, overtly nuts, blatantly and obviously wrong even to nincompoops, etc. Occasional spelling and grammar errors are also useful but don’t over-do. The point of this exercise is to create an impression that drives away undecideds who may come in to check out these sites. It helps to do this as a group effort and begin gradually, so the sites appear to be ‘going downhill slowly.’”

“But it is useful to have an email address that can’t be traced back, for certain legitimate and ethical uses, just as it is useful to have a mail box at say the UPS store.”

Read More on This Hateful Shill

ORAC’s writing is so prolific that it’s hard to imagine him having any time to perform the functions of a surgeon. I guarantee you that many intelligent parents looking for answers stumble upon the vitriol this man spews and even cite it as ‘legitimate’ and ‘rational’ evidence that vaccines are safe and effective.

–®obin @ris